If reaching followers more effectively and efficiently is your concern, then advertising is the best way forward. This doesn’t mean that you can’t reach your followers organically. For instance, Facebook natural reach declined quickly and posts are rarely seen organically. With its advent, social media morphed into a pay-to-play model. But this was before the Age of Advertisement. And when you posted, a majority of them would see it. Back when social media platforms like Facebook and Twitter were first around, you could easily gain followers quickly. This is otherwise known as Organic vs Advertisement.
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